30-Minute Commercials That Appear to the Average Viewer as Documentaries

question 81

Multiple Choice

30-minute commercials that appear to the average viewer as documentaries and therefore command more attentive viewing than obvious commercials would receive are known as ________.

• A) broadcast media
• B) infomercials
• C) buzz marketing
• D) product placement
• E) urgent ad-formation

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Definitions:

Reinforcer

Any stimulus that strengthens or increases the likelihood of a specific response or behavior by being applied as a consequence of that behavior.

Discriminative Stimulus

A stimulus in the presence of which a particular response will be reinforced or punished, leading to an increase or decrease in the occurrence of that response.

Negative Reinforcer

An unpleasant or aversive stimulus that, when removed or avoided after a behavior, increases the likelihood of that behavior occurring in the future.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any prior learning.