When Characterizing "Consumer Style," or How a Consumer Approaches the Purchase

question 11

Multiple Choice

When characterizing "consumer style," or how a consumer approaches the purchase and consumption experience, German consumers were more ________ and less ________ than their counterparts from the United States, the United Kingdom and France.

• A) price sensitive; brand-loyal
• B) brand-loyal; price sensitive
• C) likely to seek variety; likely to seek information
• D) brand-loyal; likely to seek variety
• E) likely to seek variety; brand-loyal

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Definitions:

Customers

Individuals or entities that purchase goods or services from a business, forming the basis of the business's income.

Policies

Guidelines or rules established by organizations to govern their operations, behaviors, and decisions.

Dependent Variable

In statistical modeling and experiments, it is the variable being tested and measured, usually thought to depend on one or more independent variables.

Target Variable

In data analysis and modeling, the specific outcome or response that the model is designed to predict.