TOASTER MINI CASE: Ruth's Son Is Five Years Old

question 107

Multiple Choice

TOASTER MINI CASE: Ruth's son is five years old. He recently saw a TV commercial for Kool-Stuf toaster pastries that showed Oreo cookies going into a toaster and popping out as Kool-Stuf pastries. He proceeded to put Oreo cookies into the toaster in his kitchen at home and, when they didn't pop out, tried to get them out with a pair of scissors. Ruth feels that the advertisement is dangerous and should be changed.
-In the TOASTER MINI CASE, Ruth's son is in the ________ stage of consumer socialization.

• A) cognitive
• B) analytical
• C) reflective
• D) perceptual
• E) hedonic

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Definitions:

Displacement

A defense mechanism where an individual's emotions or impulses are transferred from the original source of stress to a more acceptable or less threatening target.

Fixation

In psychoanalytic theory, an obsessive interest or feeling stuck at a particular stage of psychological development.

Compensation

A concept in psychology that refers to efforts made to offset or overcome weaknesses, disadvantages, or handicaps, aiming to maintain self-esteem or achieve success.

Collective Unconscious

A concept proposed by Carl Jung, referring to the part of the unconscious mind that is derived from ancestral memory and experience and is common to all humankind.