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According to stimulus-response theory, children can easily form associations between stimuli and outcomes. How does this impact the guidelines that regulate marketing toward children?
Retained Earnings
The portion of net earnings kept by the company instead of being paid out to its shareholders in the form of dividends.
Equity
The value of ownership interest in a firm, calculated as the difference between assets and liabilities on a company’s balance sheet.
Dividends
Payments made by a corporation to its shareholders, often derived from profits, on a per-share basis.
Return on Assets
A financial ratio that measures the net income produced by total assets during a period by comparing net income to the average total assets.
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