Researchers Often Present Respondents with a List of Products or Product

question 89

Multiple Choice

Researchers often present respondents with a list of products or product attributes for which they are asked to indicate their relative feelings or evaluations. The instruments most frequently used to capture this evaluative data are called ________.

• A) mechanical observations
• B) attitude scales
• C) consumer panels
• D) metaphor analyses
• E) focus groups

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Definitions:

Socializing Activities

Activities designed to facilitate interaction and build relationships among team members or within organizations.

Gatekeeper

An individual who controls access to information or resources, acting as a filter or bridge between different sections of an organization.

Interpreter

A person who translates spoken or signed communication between speakers of different languages.

Advisor

A person who provides expert advice or guidance in a particular area, such as financial, educational, or career advising.