Customer Surveys Can Be Conducted in Several Popular Ways

question 109

Multiple Choice

Customer surveys can be conducted in several popular ways. Which of these is the least expensive method?

• A) mail surveys
• B) telephone interview surveys
• C) personal interviews
• D) online surveys
• E) mall intercepts

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Definitions:

Representative Sample

A sample that is similar to the larger population from which it was drawn.

Modus Ponens

A hypothetical syllogism in which the antecedent premise is affirmed by the consequent premise.

Inductive Argument

A type of reasoning that constructs or evaluates propositions that are abstractions of observations of individual instances.

Generalization

A broad statement or concept obtained by inferring from specific cases.