A Strategic Element Consisting of Statements Such as "A 5

question 20

Multiple Choice

A strategic element consisting of statements such as "a 5% increase in freshman to sophomore retention" and "a 10% increase in the six-year graduation rate" is best described as a:

• A)goal.
• B)program.
• C)strategy.
• D)mission.

---

Definitions:

Communication Channel

A medium through which information is transmitted from one entity to another, encompassing verbal, non-verbal, and digital methods.

IMC

Integrated Marketing Communications (IMC) is a strategic approach to ensuring that all forms of communications and messages are carefully linked together to have a unified and consistent message.

Sender

In communication, the party who initiates the message and transmits it to the receiver.

Decoding

The process by which the receiver interprets the sender’s message.