Face-To-Face Brainstorming Generates

question 21

Multiple Choice

Face-to-face brainstorming generates

• A) more creative ideas than do the same people working alone.
• B) less creative ideas than do the same people working alone.
• C) both A and B.
• D) none of these choices.

Identify the contexts in which a less formal style of communication is appropriate.

Grasp the concept of the you-viewpoint and its application in positive message framing.

Distinguish between formal and informal language in written business communication.

Understand methods to communicate negative information positively.

---

Definitions:

Market Power

The ability of a firm or group of firms to influence or control the terms and conditions of a market, including prices.

Monopolistic Competition

A market structure characterized by many firms offering similar but not identical products, resulting in some degree of market power for each firm.

Differentiate Their Product

The strategy companies use to make their product or service stand out from competitors.

Industry Market Structure

Refers to the organization and characteristics of a particular market, including the number and size of firms, and the level of competition.