If Your Audience Includes Those with or Those Who Will

question 36

Multiple Choice

If your audience includes those with or those who will be exposed to opposing views, you should _______________ to be persuasive.

• A) offer a two-sided appeal
• B) offer a one-sided appeal
• C) offer yet one more view that has not been considered yet
• D) none of the above

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Definitions:

Ecological Validity

The extent to which research findings can be generalized to real-life settings.

Experimental Control

The practice in scientific experiments of keeping variables constant except for the variable being tested, ensuring that observed effects can be attributed to the variable of interest.

Natural Disaster

Severe and extreme weather or environmental events, such as hurricanes, earthquakes, or floods, that cause significant damage to life, property, and the environment.

Connectionist Approach

A theory of cognition that models mental or behavioral phenomena as the emergent processes of interconnected networks of simple units.