If Your Audience Includes Those with or Those Who Will

question 36

Multiple Choice

If your audience includes those with or those who will be exposed to opposing views, you should _______________ to be persuasive.

• A) offer a two-sided appeal
• B) offer a one-sided appeal
• C) offer yet one more view that has not been considered yet
• D) none of the above

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Definitions:

Degree of Digitization

The extent to which digital technology is integrated into the operations, products, or services of an entity.

Delivery Agent

An individual or company that is responsible for delivering goods from one place to another.

Reverse Auction

A type of auction in which the roles of buyer and seller are reversed, with sellers competing to obtain business from the buyer by offering the lowest price.

eBay

An online marketplace that allows individuals and businesses to buy and sell a wide variety of goods and services.