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Define informed consent and review its importance from an ethical point of view.
Competitive Advantage
The attribute that allows an organization to outperform its rivals, gained through offering greater value to consumers or operating more efficiently.
Annual Business Plan
A yearly roadmap outlining business objectives, strategies, and actions to be undertaken to achieve the company’s goals.
Long-Range Marketing Plan
A strategic framework that outlines marketing objectives and strategies over an extended period, usually spanning several years, to achieve long-term business goals.
Synergy Analysis
The process of examining the potential benefits and efficiencies that may be achieved by combining two or more elements, such as companies, products, or services.
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