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A highly discrepant message is least likely to be persuasive if the audience
Self-Concept
An individual's comprehensive understanding of themselves, encompassing beliefs, attitudes, and perceptions about one’s abilities, appearance, and personality.
Self-Enhancement
The psychological process of improving one's image by gaining positive feedback from the external environment and adopting a favorable interpretation of oneself.
Self-Regulation
The ability to control or adjust one's emotions, behaviors, and desires in accordance with their values or societal norms.
Positivity
The practice or tendency of being optimistic in attitude, focusing on the good and positive aspects of a situation.
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