The Theory of Persuasion That Proposes That Persuasion Occurs Via

question 104

Multiple Choice

The theory of persuasion that proposes that persuasion occurs via two different routes is called the:

• A)elaboration likelihood model.
• B)metacognitive model.
• C)theory of planned behavior.
• D)balance theory.

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Definitions:

Right of Return

A policy allowing customers to return purchased goods within a certain period, usually with conditions attached.

Sales Assistance

Support activities provided to help in the selling of products or services, including marketing, promotional efforts, and customer service.

Cash Equivalents

Short-term, highly liquid investments that are readily convertible to known amounts of cash and are subject to an insignificant risk of changes in value.

Certificates of Deposit

Time-bound deposit offered by banks that pays interest to the depositor, with withdrawal of funds before maturity generally incurring penalties.