The Product Developers at Insta-Food Create Partially Cooked Meals That

question 70

Multiple Choice

The product developers at Insta-Food create partially cooked meals that are only heated at the company's restaurants.This ensures that the meals taste the same in every restaurant and also saves the company the expense of hiring cooks.Which concept does this illustrate?

• A)the iron cage
• B)the tragedy of the commons
• C)the free-rider problem
• D)McDonaldization

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Definitions:

Marketing Mix

The set of tactical marketing tools - Product, Price, Place, and Promotion that the firm blends to produce the response it wants in the target market.

Controllable Factors

Elements in marketing or business operations that can be directly managed or influenced by a company, such as product design, pricing, and advertising.

Target Market

A particular segment of customers targeted by a business for its goods and services.

Indianapolis Colts

An American professional football team based in Indianapolis, Indiana, that competes in the National Football League (NFL).