Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 125

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} What is the parameter we wish to estimate? Explain.

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Definitions:

Fluid-Filled Tube

A tube that contains a liquid which can be used in various mechanical or biological systems.

Hearing Loss

A partial or total inability to hear sound in one or both ears.

Hair Cells

Sensory cells located in the inner ear that are responsible for converting sound vibrations into electrical signals that can be interpreted by the brain.

Asymmetry

Lack of equality or equivalence between parts or aspects of something; not symmetrical.