Why Is Market Segmentation an Important Variable in the Strategy-Implementation

question 52

Multiple Choice

Why is market segmentation an important variable in the strategy-implementation process?

• A) Company strategies do not require increased sales through new markets and products.
• B) It allows a firm to operate with no resources.
• C) It directly affects marketing mix variables.
• D) It allows a firm to minimize per-unit profits and per-segment sales.
• E) All of the above

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Definitions:

Marketable Securities

Financial instruments that can be easily bought or sold on public exchanges or markets with high liquidity and short maturity periods.

Accounts Receivable

Money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.

Bottom Line

In finance, it refers to the net income or profit of a business after all expenses have been deducted from revenues. In general use, it means the final outcome or conclusion.

Net Income

The total profit of a company after all expenses and taxes have been deducted from its total revenue.