One Difference Between a Competitive Profile Matrix (CPM) and an External

question 88

Multiple Choice

One difference between a Competitive Profile Matrix (CPM) and an External Factor Evaluation (EFE) is that

• A) CPM includes both internal and external issues.
• B) the weights and total weighted scores have different meanings.
• C) CPM ratings range from 1 to 10.
• D) CPM is performed only for the company, whereas EFE is performed for both the company and its competitors.
• E) CPM is only used in small firms.

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