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In Cialdini, Reno, and Kallgren's first study, the independent variable was:
Note Payable
A written agreement where one party promises to pay another party a certain amount, usually including interest, at a future date.
Interest Payment
The amount paid by a borrower to a lender as a charge for borrowing money, typically expressed as an annual percentage of the principal.
Financing Activity
Transactions and events where cash is raised for investing in the business or repaying funds borrowed by the company, supplied through equity or debt.
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