Given What You Know About Cognitive Dissonance, Explain Why Direct

question 74

Essay

Given what you know about cognitive dissonance, explain why direct efforts to change someone's mind about an important issue are often doomed to failure. Similarly, why would offering someone a reward to change his or her opinion be unlikely to produce real attitude change? Support your answer with relevant research.

---

Definitions:

Basis of Accounting

The methodology under which revenues and expenses are recognized in the financial statements, examples include cash basis and accrual basis.

Statement of Activities

A financial report detailing the revenues, expenses, and changes in net assets of an organization, typically used by nonprofits.

GAAP Definition

Generally Accepted Accounting Principles, a standard framework of guidelines for financial accounting used in any given jurisdiction, especially in the United States.

Nonreciprocal Transaction

A transaction where one party provides goods, services, or assets without directly receiving something of equivalent value in return.