The Fact That Many Advertising Campaigns That Use Well-Known Sports

question 1

Multiple Choice

The fact that many advertising campaigns that use well-known sports figures are very effective suggests that:

• A) we are more influenced through the peripheral route than we believe.
• B) we are more influenced through central route than we believe.
• C) we are more or less influenced through the central route if a message is presented quickly.
• D) the person provides an inadequate justification for liking the product.

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Definitions:

Tort

A civil wrong that causes someone else to suffer loss or harm, resulting in legal liability for the person who commits the tortious act.

Vicarious Liability

A legal principle that holds one party liable for the actions of another, based on the relationship between the two parties.

Occupiers' Liability Act

Legislation governing the responsibility of property owners or occupiers to ensure the safety of individuals on their premises.

Negligence

A lack of the care expected from a person of average caution facing similar circumstances.