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McAlister's field experiment was successful in helping seventh-graders resist peer pressure to smoke cigarettes. His strategy involved teaching students:
Standard Deviation
A measure of the amount of variation or dispersion of a set of values; used in finance to quantify the risk associated with a security's return.
Market Risk
The risk of losses in investments attributable to market-wide phenomena, such as economic changes or interest rate fluctuations.
Beta
An indicator of how much a stock's price movement deviates from the general market, where a beta greater than 1 signifies more volatility than the overall market.
Required Return
The minimum rate of return on an investment that investors expect or require, taking into account the risk level of the investment.
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