Suppose You See an Ad for a Deodorant That Focuses

question 36

Multiple Choice

Suppose you see an ad for a deodorant that focuses on how effective it is in comparison tests, how it compares in cost to other products, and that it is all-natural. The persuasion appeal is:

• A) the central route.
• B) the peripheral route.
• C) the logical route.
• D) the inoculation effect.

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Definitions:

Reflecting

The process of thinking deeply or carefully about something.

Paraphrasing

Restating text or passage in one's own words, differing from the original version but preserving the essential meaning.

Closed Questions

Questions formulated to elicit a specific, often "yes" or "no," answer, limiting the scope of responses.

Open Questions

Inquiries that cannot be answered with a simple yes or no, encouraging more detailed and thoughtful responses.