The Fact That Many Advertising Campaigns That Use Well-Known Sports

question 1

Multiple Choice

The fact that many advertising campaigns that use well-known sports figures are very effective suggests that:

• A) we are more influenced through the peripheral route than we believe.
• B) we are more influenced through central route than we believe.
• C) we are more or less influenced through the central route if a message is presented quickly.
• D) the person provides an inadequate justification for liking the product.

---

Definitions:

Applied Anthropology

The use of anthropological knowledge and methods to solve practical problems, often for a specific client.

Molecular Anthropology

The anthropological study of genes and genetic relationships, which contributes significantly to our understanding of human evolution, adaptation, and diversity.

Yaqui

An indigenous group native to the valley of the Yaqui River in Mexico.

Pesticide Use

The application of chemicals to crops, buildings, and other areas to control pests and disease.