In the Case of People with Low Self-Esteem, Communications That

question 45

Multiple Choice

In the case of people with low self-esteem, communications that arouse a great deal of fear tend to:

• A) be ineffective under all circumstances
• B) be effective when accompanied by instructions regarding appropriate action
• C) inhibit immediate action but are effective after a delay
• D) persuade the person to take immediate action

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Definitions:

Secondary Data

Information that has been collected previously for some purpose other than the current research project, such as studies, reports, and surveys from external sources.

Primary Data

Data collected firsthand for a specific research purpose or project.

Observational Data

Information gathered by watching and recording actions or outcomes, without intervening or altering the situation.

External Secondary Data

Information that has been collected previously by someone else and is available outside the organization for research purposes.