In Study 3 of Their Series of Experiments on the "Contrast

question 5

Multiple Choice

In Study 3 of their series of experiments on the "contrast effect," Kenrick and Gutierres modified their procedures in order to examine the effect of two additional variables on judgments of attractiveness. These two variables were:

• A) providing subjects with occupational information on the woman in the photo and the inclusion of female subjects.
• B) the inclusion of female subjects and the inclusion of photos of male targets.
• C) exposure to peer evaluations (by having confederates comment on the photo) and the inclusion of female subjects.
• D) exposure to peer evaluations (by having confederates comment on the photo) and the inclusion of photos of male targets.

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Definitions:

Consumer Surplus

The difference between the maximum price a consumer is willing to pay for a product and the actual price they pay.

Total Consumer Surplus

The sum of the individual consumer surpluses of all the buyers of a good in a market.

Consumer Surplus

The discrepancy between what consumers are prepared and capable of spending on a product or service and what they actually end up spending.

Total Consumer Surplus

Total consumer surplus is the difference between what consumers are willing to pay for a good or service versus what they actually pay, representing the net benefit to consumers.