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The book suggests that criminal profiling can fall victim to
Archetypes
Universal, inborn models of people, behaviors, or personalities that play a role in influencing human behavior, as proposed by Jung.
Universal Human Experience
A concept referring to emotions, situations, or themes that are understood and shared across cultural and individual boundaries.
Recurring Themes
Patterns or motifs that appear repeatedly within a particular work, across works by the same author, or across literature in general, often reflecting universal aspects of the human experience.
Personas
Fictional characters created based on research to represent the different user types that might use a service, product, site, or brand in a similar way.
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