A Room Upgrade Offered by a Hotel to a Guest

question 26

Multiple Choice

A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________.

• A) frequency marketing program
• B) basic customer relationship
• C) club marketing program
• D) partner relationship management technique
• E) structural benefit

---

Definitions:

Public Opinion

The collective attitudes, beliefs, or views of the adult population regarding issues or subjects of public interest.

Agents of Political Socialization

Individuals, institutions, and experiences that contribute to and influence the political beliefs and values of individuals, such as family, schools, and media.

Populism

A political approach that strives to appeal to ordinary people who feel that their concerns are disregarded by established elite groups.

Communitarianism

A social philosophy emphasizing the importance of community in the functioning of political life, often valuing community goals over individual ones.