Today the Four Ps Are Compared to the Four Cs

question 145

Multiple Choice

Today the four Ps are compared to the four Cs.Product and place are called ________ and ________,respectively.

• A) convenience; customer solution
• B) customer cost; convenience
• C) communication; customer solution
• D) customer solution; convenience
• E) communication; convenience

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Definitions:

Raw Materials

Basic materials that are used in the production of goods, finished products, or intermediate materials that are feedstock for future finished products.

Labour

The human work effort, both physical and mental, used in the production of goods and services.