Which of the Following Is an Example of Consumer-Generated Marketing

question 147

Multiple Choice

Which of the following is an example of consumer-generated marketing?

• A) Toyota's presence in online communities
• B) Nike's Nike Plus running Web site
• C) MasterCard's use of "Priceless" commercials shot by customers
• D) Cathay Pacific's Asia Miles Rewards program for its best customers
• E) The Mitsubishi Fast-Lane aimed at creating customer delight

Understand brand positioning strategies and their impact on consumer perception.

Understand the concept and stages of the hierarchy of effects.

Identify the strengths and weaknesses of direct marketing and sales promotion in the promotional mix.

Describe the promotion decision process and its three steps.

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Definitions:

ISP

Short for Internet Service Provider, a company that offers users access to the Internet and related services.

Network

A group of interconnected computers and devices that share resources and data through communication channels.

Your Employer

The individual, company, or organization that hires and pays you for your work or services.

Message Area

A designated space in a user interface where messages, notifications, or texts are displayed.