Lexus Estimates That a Single Satisfied and Loyal Customer Is

question 40

Multiple Choice

Lexus estimates that a single satisfied and loyal customer is worth $600,000 in lifetime
sales.Lexus' concern is an illustration of which of the following?

• A) share of customer
• B) market share
• C) partner relationship management
• D) customer lifetime value
• E) market share maintenance

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Definitions:

Price Reductions

A strategy where the selling price of a product or service is lowered to increase demand or compete more effectively.

Trial

The process of testing or using a product or service for a limited period to assess its effectiveness or appeal before a broader launch.

Significant Savings

Describes a substantial reduction in costs or expenses, often through discounts, efficient budgeting, or cost-effective solutions.

Merchandise Offered

The range of products available for sale by a retailer.