Your Firm Is Attempting to Divide Up the Total Market

question 2

Multiple Choice

Your firm is attempting to divide up the total market to determine the best segments it can serve.Which is the correct order of doing so?

• A) market segmentation then market targeting
• B) differentiation then market targeting
• C) positioning then differentiation
• D) market segmentation then positioning
• E) market targeting then differentiation

---

Definitions:

Conditioned Response

Conditioned Response is a learned reaction to a specific stimulus, developed through the process of conditioning, where an originally neutral stimulus becomes associated with a particular response.

Unconditioned Response

an automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Distinctiveness

The quality of being unique or different in a manner that makes someone or something stand out from others.

Consensus

A general agreement or unified opinion among a group of people, often achieved through discussion and collaboration.