Examlex
Mission statements should both emphasize the company's distinctive competencies in the marketplace and be motivating.
Psychological Influences
Psychological influences are factors related to individual mental processes and characteristics that affect their purchasing behavior and decision-making.
Situational Influences
External factors that affect consumer behavior at the time of purchase, such as physical environment, social surroundings, and time.
Selective Retention
The process by which individuals remember only information that reinforces their personal beliefs and attitudes, ignoring contradictory evidence.
Postpurchase Stage
The phase after purchasing a product or service where consumers may evaluate their decision, experience satisfaction or dissatisfaction, and engage in behavior such as feedback or repurchase.
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