Refer to the Scenario Below to Answer the Following Questions

question 8

Multiple Choice

Refer to the scenario below to answer the following questions.
The Dress Connextion began in 2004 as an upscale dress shop in a fashionable shopping center, catering to a wealthy, mature clientele in Singapore. But as Singapore prospered and began to see an increase in the number of affluent, younger, and more demographically diverse consumers, the once-popular fashion boutique was increasingly perceived as stodgy and snobby. By 2009, many of such specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays. Owners of The Dress Connextion had noticed the shifts in population and buying behavior of the typical shopper by the late nineties. The wealthy, mature clientele had been replaced with affluent families with children and a mix of foreigners. Specialty items at The Dress Connextion gradually disappeared, replaced by global brand-name apparel. Others followed suit by also bringing in brands from Europe and America in order to remain competitive.
-What characteristics about families as consumer groups might the owners of The Dress Connextion want to keep in mind?

• A) Though more women hold jobs outside the home today than when The Dress Connextion first opened, husband-wife involvement n the buying process has remained relatively unchanged.
• B) Children have have a strong influence on family buying decisions.
• C) Women today account for 50 percent of all technology purchases.
• D) Men today account for about 40 percent of all food purchases.
• E) Women influence nine out of ten new home and vacation purchases.

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Definitions:

Placebo Treatment Group

A group of participants in a research study who receive a sham or inert treatment, allowing researchers to measure the placebo effect.

Placebo Control Group

A group in experimental research receiving a placebo or sham intervention, used to compare against the group receiving the actual intervention to measure its effect.

Manipulation Checks

Procedures used in experimental research to verify that the manipulations of independent variables have the intended effect on participants.

Salience

The quality of being particularly noticeable or important; in research, it refers to features that stand out and are likely to influence perceptions and behaviors.