Why Should a Mission Statement Be "Motivating" Instead of Stated

question 19

Essay

Why should a mission statement be "motivating" instead of stated in terms of sales or profits?

---

Definitions:

Bias

Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

Anchoring And Adjustment

A cognitive bias in which an individual relies too heavily on an initial piece of information (anchor) to make subsequent judgments or decisions.

Availability

The state of being readily obtainable or accessible when needed or desired.

Projection

A psychological defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives onto someone else.