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Currently,David Chow is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets.Who is David's employer?
Face Validity
The degree to which a measurement device appears to accurately measure a variable.
Criterion Validity
The extent to which a measure is correlated with, or predictive of, an outcome of interest, often assessed through correlations with other known indicators.
Divergent Validity
A measure of validity that ensures an assessment does not strongly correlate with tests from unrelated constructs, thus proving its specificity.
Operational Definition
Definition of a concept that specifies the method used to measure or manipulate the concept.
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