Which Form of Marketing Research Is Flexible,allows for Explanation of Difficult

question 78

Multiple Choice

Which form of marketing research is flexible,allows for explanation of difficult questions,and lends itself to showing products and advertisements?

• A) individual interviewing
• B) Internet surveys
• C) telephone surveys
• D) ethnographic research
• E) observational research

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Definitions:

Public Good

A product or service that is provided without profit to all members of a society, either by the government or by a private individual or organization.

Non-excludable

Characterizes goods or services that cannot easily prevent people who do not pay from consuming or using them, such as public goods.

Non-rivalrous

A characteristic of a good whereby one person's use does not diminish the utility or availability of that good for others.

Laissez-faire System

A laissez-faire system is an economic principle advocating minimal government intervention in the operations of free markets and the economic decisions of individuals and businesses.