Your Marketing Department Is Attempting to Improve Strategic Decision Making,track

question 11

Multiple Choice

Your marketing department is attempting to improve strategic decision making,track competitors' actions,and provide early warning of opportunities and threats.To achieve this goal,which of the following would be the best for your department to use?

• A) internal databases
• B) external databases only
• C) company reports only
• D) competitive marketing intelligence
• E) the Internet only

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Definitions:

Telemarketing

The direct marketing of goods or services to potential customers over the telephone or through subsequent face-to-face or Web conferencing appointments.

Online Retailing

Selling goods or services over the internet, which includes e-commerce websites and online marketplaces.

Do-Not-Mail Legislation

refers to laws designed to allow consumers to opt-out of receiving unsolicited marketing mail.

Green Mailings

Direct mail efforts that are environmentally friendly, often involving the use of recycled materials and less wasteful packaging.