Nathan Goh Owns a Regional Chain of Electronic Stores

question 112

Multiple Choice

Nathan Goh owns a regional chain of electronic stores.Before expanding nationwide,Nathan is conducting marketing research to determine the best options for opening new stores.He plans to start by collecting secondary data.Which of the following is NOT a source of secondary data that Nathan might use?

• A) Nielsen databases
• B) Millward Brown databases
• C) online questionnaires
• D) Web search engines
• E) local chambers of commerce

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Definitions:

Creative Destruction

The hypothesis that the creation of new products and production methods destroys the market power of existing monopolies.

Brick And Mortar Stores

Physical retail outlets where customers can visit in person to purchase goods or services.

Profit Potential

The capacity for a business or investment to generate earnings greater than its costs.

New Technology

Innovative or improved tools, systems, or procedures that enhance efficiency, productivity, or quality in various fields.