A Successful CRM Program Can Be Expected to Help a Company

question 113

Multiple Choice

A successful CRM program can be expected to help a company achieve all of the following EXCEPT ________.

• A) providing higher levels of customer service
• B) developing deeper customer relationships
• C) creating offers tailored to specific customer requirements
• D) understanding the competition better
• E) understanding how to better build the marketing mix

---

Definitions:

Hierarchically

In a manner that arranges things or concepts in levels of importance or rank.

Lines Of Reporting

The hierarchical structure within an organization that defines who reports to whom, outlining the flow of authority and accountability.

Accountability

The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner.

Organizational Experiences

The cumulative interactions and events individuals encounter within a workplace, shaping their perceptions, attitudes, and behaviors toward the organization.