For Primary Data to Be Useful to Marketers,it Must Be

question 8

Multiple Choice

For primary data to be useful to marketers,it must be relevant,current,unbiased,and ________.

• A) descriptive
• B) accurate
• C) inexpensive
• D) collected before secondary data
• E) experimental

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Definitions:

Cost-plus Pricing

A pricing strategy where a fixed percentage is added to the total cost of producing a product to determine its selling price.

Return on Investment

A measure of performance that evaluates the efficiency or profitability of an investment relative to its cost.

Selling Price

The amount of money a buyer pays to purchase a product or service.

Absorption Costing

An accounting method that includes both variable and fixed manufacturing overhead costs in the cost of a product.