Which of the Following Is True About Customer Relationship Management

question 45

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A)It relies on information produced through primary research.
• B)Its aim is to maximize profit margins
• C)Its aim is to increase the efficiency of each customer touchpoint.
• D)Its aim is to maximize customer loyalty.
• E)Most companies who first implemented CRM have greatly benefited from the results.

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Definitions:

Motivation

Describes the forces, either intrinsic or extrinsic, that direct and energize an individual's behavior, thoughts, and persistence in pursuing goals.

Stimulus Drive

A concept in psychology that discusses how external stimuli can motivate behavior by activating drives or needs.

Stimulus Motive

A drive that is based on needs for exploration, manipulation, curiosity, and stimulation of the senses.

Primary Drive

Fundamental biological needs or urges, such as hunger, thirst, and sex, that motivate behavior.