This Systematic Collection and Analysis of Publicly Available Information About

question 107

Multiple Choice

This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful.What is it called?

• A) Marketing data
• B) Competitive marketing intelligence
• C) Web Master
• D) Sales and sales management
• E) Secondary data

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Definitions:

Weber's Constant

A principle in psychophysics that quantifies the smallest change in a stimulus that can be detected, stating that this change is a constant proportion of the original stimulus intensity.

Threshold

The point at which a stimulus is strong enough to be detected or to cause a response.

Difference Threshold

The smallest detectable difference between two stimuli or the minimum change in a stimulus that can be correctly perceived as differing from a reference stimulus.

Just Noticeable Difference

The minimum difference in stimulus intensity that a specific sense (like sight, hearing, taste, touch, or smell) can detect.