The Marketer Wants to Understand How the Stimuli Are Changed

question 21

Multiple Choice

The marketer wants to understand how the stimuli are changed into responses inside the consumer's ________,which has two parts.First,the buyer's characteristics influence how he or she perceives and reacts to the stimuli.Second,the buyer's decision process itself affects the buyer's behavior.

• A) culture
• B) black box
• C) belief
• D) lifestyle
• E) social class

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Definitions:

CSR Activities

Corporate Social Responsibility activities, which are initiatives taken by companies to assess and take responsibility for the company's effects on environmental and social wellbeing.

Positively Received

Refers to the favorable acceptance or approval of a message, product, or idea by its intended audience.

International PR

The practice of managing communication and relationships between organizations and their publics across different countries and cultures.

Taiwan

An island in East Asia with political status that is subject to international debate, known for its bustling economy, vibrant democracy, and technological innovation.