When Consumers Are Highly Involved with the Purchase of an Expensive

question 28

Multiple Choice

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands,they most likely will undertake ________.

• A) habitual buying behavior
• B) complex buying behavior
• C) reflective buying behavior
• D) dissonance-reducing buying behavior
• E) variety-seeking buying behavior

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Definitions:

Informal Channels

Do not follow the chain of command.

Low-context Culture

Cultures where communication is explicit, messages are direct, and understanding is based on verbal expression.

Body Language

Nonverbal communication through physical behaviors, such as gestures, postures, and facial expressions, which can convey messages or emotions.

Contextual Cues

Environmental or situational elements that influence perception, understanding, or behavior in given settings.