What Strategy Should a Marketer Use Upon Learning That Consumers

question 72

Essay

What strategy should a marketer use upon learning that consumers are not buying a product because they do not perceive a need for it?

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Definitions:

Negative Reinforcement

A stimulus that, when removed after a specific behavior, increases the likelihood of that behavior being exhibited again.

Unpleasant Stimulus

A negative or disagreeable input or event that affects an individual's mental or physical state.

Pleasant Stimulus

A stimulus that is enjoyable or pleasing to the senses.

Variable-interval Schedule

A reinforcement schedule where a response is rewarded after an unpredictable amount of time has passed.