When Customers Have a Low Involvement in a Purchase but Perceive

question 117

Multiple Choice

When customers have a low involvement in a purchase but perceive significant brand differences,they will most likely engage in ________.

• A) complex buying behavior
• B) dissonance-reducing buying behavior
• C) habitual buying behavior
• D) variety-seeking buying behavior
• E) brand conviction buying behavior

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Definitions:

Upper Classes

Social strata characterized by high socioeconomic status, wealth, and influence, often distinguished by their access to power and resources.

Public Education

Education that is provided by the state, funded by government resources, and available to all individuals without charge.

Health Disparities

Differences in health outcomes and access to healthcare services among different population groups, often influenced by social, economic, and environmental factors.

Life Expectancy

The average number of years an individual is expected to live, based on statistical averages for a particular population or country.