When a Customer Feels Uneasy About Losing Out on the Benefits

question 24

Multiple Choice

When a customer feels uneasy about losing out on the benefits of a brand she chose not to purchase,she is experiencing ________.

• A) selective retention
• B) selective attention
• C) selective distortion
• D) cognitive dissonance
• E) dissonance-reducing behavior

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Definitions:

Corporation

A legal entity formed by issuing stock to investors, who are the owners of the corporation.

Preferences

Preferences typically involve decisions or policies that give priority or advantage to particular individuals or groups, often seen in legal contexts such as bankruptcy.

Corporate Veil

A legal concept separating the actions of a corporation from its shareholders, protecting them from being personally liable for the company's debts and obligations.

Fraud

The intentional deception or misrepresentation made by one party to another, resulting in harm or loss.