The Information Sources That Are the Most Effective at Influencing

question 163

Multiple Choice

The information sources that are the most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.

• A) commercial
• B) public
• C) experimental
• D) personal
• E) attitudinal

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Definitions:

ADR

Alternative Dispute Resolution; methods for resolving disputes without litigation, such as arbitration, mediation, and negotiation.

Data Protection Directive

A regulatory framework in the European Union designed to protect individuals' personal data and privacy.

Privacy

The right of individuals to keep their personal information secure and protected from unauthorized access.

Sexual Harassment

Unwanted, unwelcome behavior of a sexual nature that affects an individual's employment conditions or creates a hostile work environment.