When the Size,purchasing Power,and Profiles of a Market Segment Can

question 41

Multiple Choice

When the size,purchasing power,and profiles of a market segment can be determined,it possesses the requirement of being ________.

• A)measurable
• B)accessible
• C)substantial
• D)actionable
• E)observable

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Definitions:

Fixed Costs

Expenses that do not change with the level of goods or services produced by a business, such as rent, salaries, and insurance.

Variable Costs

Expenses that change in proportion to the activity of a business, such as materials and labor costs that vary with production volume.

Operating Income

Earnings from a company's core business operations, excluding expenses and revenues that are unrelated to the primary activities.

Unit Selling Price

The cost for one unit of a product when it is sold.