Generally,the Consumer's Purchase Decision Will Be to Buy the Most

question 17

Multiple Choice

Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?

• A) postpurchase behavior
• B) attitudes of others
• C) cognitive dissonance
• D) alternative evaluation
• E) new product adoption

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Definitions:

Crisis Management

The process by which an organization deals with major unexpected events that threaten to harm the organization, its stakeholders, or the general public.

Human Resource Conflict

Refers to disputes or disagreements between employees or between employees and management within an organization, often related to working conditions, policies, or interpersonal relationships.

Unplanned Change

Alterations in circumstances or conditions that occur without foresight or preparation, often requiring immediate adaptation.

Technological Change

The process through which new technologies are developed and introduced, leading to changes in productivity, efficiency, and societal impact.